Regional Marketing Playbook
$79.00
A practical marketing guide for real rural and regional businesses.
The Regional Marketing Playbook isn’t designed to add more to your plate, but instead, will help you use what you already have, in a better way. It’s built specifically for rural and regional businesses who want marketing to feel clear, manageable and worthwhile.
It’s explained in plain language, using realistic examples from a regional service business. You’ll work through short, practical exercises at your own pace, with tips you can start using straight away.
Please note: This is a digital product. No physical product will be shipped.
WHO THIS IS FOR
It’s the perfect fit for small businesses operating in regional and rural Australia who:
Rely on word of mouth, repeat customers and local reputation
Find their marketing tends to feel patchy, rushed or easy to put off
Want something practical and realistic, not just hype or trends
Need marketing to fit around the realities of running the business
Want marketing to feel calmer, clearer and more confident
It’s suitable for service-based businesses, product-based businesses, owner-operators and small teams alike.
WHO THIS ISN'T FOR
The Playbook may not be the right fit if you:
Are looking for quick wins, hacks or viral growth tactics
Want advanced ad strategies, funnels or complex digital campaigns
Are a large organisation with a dedicated internal marketing team managing day‑to‑day marketing
Prefer experimentation over repeatable systems
WHAT YOU'LL LEAVE WITH
A better understanding of how marketing can fit into your day to day
A framework to guide your marketing decisions
Business positioning and messaging that’s easier to explain, post about and promote
Clarity on which platforms are actually worth showing up on
Practical content ideas (and examples!) you can borrow inspiration from
A more sustainable, realistic approach to showing up consistently
Google Business Profile tips and tricks because honestly, this thing is gold
A plan for your next month of content (so future you can exhale…)
Ready-to-use templates and wording for things like call to actions and customer emails, so you’re not starting from scratch every time